YOUR OWN
SERGIO ROSSI
Sergio Rossi
2017
- Collage
- Motion graphics
Collage party
We developed these campaign for luxury shoes brand Sergio Rossi to showcase their customization service. The concept was to enter the magical world of Italian craftmanship, signature of the brand. The visual code and general mood is based on vintage images and complex floral illustrations mixed together in an elegant collage animation.
CONCEPT
Style encyclopedia
Gathering inspiration from old floral encyclopedias we aimed to represents the customization options SR offers to their customers in an original way and with a visual language that would resonate with the elegant and luxurious mood of the brand.
Magic Factory
After the first one we were asked to make another customization video for a new collection: we kept the same concept but slightly shifted the vibes on a more technical atmosphere, taking the viewers to a guided tour inside the factory of wonders.
Credits
Client
Sergio Rossi
Year
2017
Exeutive production
Fabio Iaculli
Matteo Masserani
Producer
Agnese Gracis
Collage artist
Davide Parere
Animation
Davide Colombi
Manuel Giordano
Filippo Maisano
Thiago Barba
