NASHI SPRING

Nashi Argan

2026

AI
Digital campaign

Spring, Reimagined

Nashi Argan Spring 2026 was developed as a full AI-driven production, from the first visual ideas to the final video. The concept grew around spring: a sense of renewal, lightness and fresh energy, translated into soft atmospheres, bright textures and a polished visual world that mixes live action images and vector graphics.

STORYBOARD

Still life

A virtual product shoot

For the product shots, we worked without a real set, props or traditional shooting days. A few clean product images became the starting point for the whole campaign, where light, surfaces, backgrounds and camera angles were built digitally around the bottles.

Animation&post-production

Human direction

AI opened the door, but the direction stayed human from start to finish. Every image, transition and movement was selected, corrected and refined, then brought into post-production to give the campaign its final texture, consistency and finish.

Print Campaign

From digital to physical

The print campaign followed the same approach: no real shooting, no location, no physical still life. Instead, we spent a long R&D phase developing images that could hold up as real photography, with believable materials, natural light, precise details and a beauty language that felt 100% tangible.

Having no real production set restrictions gave us the chance to go full creative and deliver multiple ambient and composition assests.

Branding events

Made to live big

Once printed, the images left the screen and entered the real world. Large-format visuals became part of Nashi brand events, turning the AI-made campaign into something physical, visible and immediate: posters, backdrops and installations designed to live at scale.