NASHI CHRISTMAS 2025
Nashi Argan
2025
- AI
- Digital campaign
From Recipe to Reality
How do you turn a fragrance into a photo? For the Nashi 2025 campaign, we used the Panettone recipe as our visual blueprint. By feeding AI the specific textures and warm tones of the traditional ingredients, we built a world that feels as rich and inviting as the holiday tradition itself.
Keeping it Real
Product Integrity
The biggest risk with AI is losing the product. We solved this by starting with actual photography of the Nashi Argan bottles. Our workflow ensures the packaging remains sharp and recognizable, using AI to build the environment around the product rather than trying to reinvent it from scratch.
One Look, Every Screen
Total Consistency
A campaign only works if it feels like a single story. We developed a visual system that adapts to any format—from cinematic video and high-end print to quick-scroll social ads.
No matter where you see it, the lighting, mood, and color palette remain locked in.
STORYBOARD
Tech in Service of the Idea
Human in charge
We treat AI like any other piece of high-end gear: it follows our lead. We don’t let the software make the creative choices. Our art directors keep their hands on the wheel, using these tools to push the visuals further while keeping the final output strictly intentional and on-brand.
Credits
Client
Nashi Argan
Year
2025
Executive creative&production
Fabio Iaculli
Matteo Masserani
Project manager
Manuel Giordano
Creative direction for images
Alina Capellino
Creative direction for video
Davide Colombi
AI Artists
Arianna Ancona
Filippo Maisano
Bianca Tinti
Compositing
Filippo Maisano
Rotoscoping
Mark Arandia
