Iconic bag
Motivi
2020
- 3D
- Digital campaign
- Motion graphics
Fashion meets art
When Motivi asked us to produce a digital campain for their new collection "iconic" we immediately started repeating that word in our minds. iconic, iconic, iconic...then it came to us: is there anything more iconic that a single piece of art? The answer led us to create this super immersive trip through some of the most iconic paintings of the history re-imagined and recreated as soft 3D worlds where the bags would find their new home.
MOBILE FIRST
Look again
The main assets for the campaign were this five loop, one for each bag. The challenge to make this trippy seamless animations dragged us into an artistic madness well.
Making of
3D artists
Once the art pieces were chosen, we started right away modelling the products and blocking out the 3d environments and in the meantime beginning to sketch the storyboard for the longer format and its tricky transitions.
STORYBOARD
Credits
Client
Motivi
Year
2020
Executive creative & production
Fabio Iaculli
Matteo Masserani
Project Manager
Manuel Giordano
Creative producer
Agnese Gracis
Creative direction
Davide Colombi
Concept
Alina Capellino
Storyboard
Ilaria Bottelli
3D Artist
Giovanni Mauro
3D Animation
Gabriele Ricci
Character design/animation
Pietro Mariani
Post-production
Giovanni Mauro
Sound Design
Christian Gramaglia
