Iconic bag - Monkey Talkie - Creative Video Agency | Milan
Play Drag

Monkey Talkie

Via Angelo della Pergola, 8
Milano, 20159 – Italia

Stay in the monkey talkie loop!
Subscribe to our newsletter.

Contacts

Monkey Talkie

Via Angelo della Pergola, 8
Milano, 20159 – Italia

Stay in the monkey talkie loop!
Subscribe to our newsletter.

Iconic bag

Motivi

2020

  • 3D
  • Digital campaign
  • Motion graphics

Fashion meets art

When Motivi asked us to produce a digital campain for their new collection "iconic" we immediately started repeating that word in our minds. iconic, iconic, iconic...then it came to us: is there anything more iconic that a single piece of art? The answer led us to create this super immersive trip through some of the most iconic paintings of the history re-imagined and recreated as soft 3D worlds where the bags would find their new home.

MOBILE FIRST

Look again

The main assets for the campaign were this five loop, one for each bag. The challenge to make this trippy seamless animations dragged us into an artistic madness well.

Making of

3D artists

Once the art pieces were chosen, we started right away modelling the products and blocking out the 3d environments and in the meantime beginning to sketch the storyboard for the longer format and its tricky transitions.

Credits

Client

Motivi

Year

2020

Executive creative & production

Fabio Iaculli
Matteo Masserani

Project Manager

Manuel Giordano

Creative producer

Agnese Gracis

Creative direction

Davide Colombi

Concept

Alina Capellino

Storyboard

Ilaria Bottelli

3D Artist

Giovanni Mauro

3D Animation

Gabriele Ricci

Character design/animation

Pietro Mariani

Post-production

Giovanni Mauro

Sound Design

Christian Gramaglia