Piccole grandi imprese

Facebook Italia

2020

Digital campaign
Illustration
Motion graphics

PICCOLE GRANDI IMPRESE

Follow the rules

META asked us to take their strategy rules for better online performance and translate them into visuals in motion.

Early study

Design

To keep the focus on the rules we developed a design system made of simple shapes and a restricted but functional palette.
Working with a lot of text meant that we had to keep a balance between expressivity and presence of the illustrations: that’s why, for example, characters have no face and their intentions are driven by animation only.

LINK IN BIO

35 videos to rule them all

The project became an IG profile with all the videos we created: developing a global “brand” image was the starting point so define a unique look that would resonate through all the different assets.