Invicta
Seven
2023
- Commercial
- Live action
FUTURE IS BRIGHT
Invicta is a brand with a lot of history and wanted to re-launch its brand forward in the future and continue to be a lifestyle icon by presenting a special backpack made with optic fibers that shines in the dark.
Sparks of energy
Light dance
An hypnotic coreography with the backpack as the main star. A crescendo of bursting lights and bouncy music takes us on a journey towards the future.
behind the scenes
Credits
Client
Seven
Year
2023
Executive&creative production
FABIO IACULLI
MATTEO MASSERANI
Project manager
Manuel Giordano
Director
Malaka
DOP
Federico Cherchi
Steadycam
Greta Cadlolo
Set designer
Martina Colli
MUA
Alessandra Farina
Stylist
Alessandra Bloom
Creative director
Davide Colombi
Creative Concept
Filippo Maisano
