7lives
Seven
2024
- Commercial
- Live action
7lives
Being ourselves is a true revolutionary act. This TV campaign for Seven aspire to be the manifesto for a generation that want to be connected to the real world. 7LIVES is the story of the genZs that live their everyday life in an extraordinary way.
Concept
Have you ever...
Through the game of ‘Have you ever…’ the kids will share within the group their aspirations (the extraordinary) and their experiences (the ordinary). This contrast will be the key to the film: a dreamy speaker voice will guide us through the scenes of carefree everyday moments.
Digital
Happy Moments
To highlight the spirit of the campaign we took a disposable camera on set and capture every bit of real fun we could.
This album reflects the “live the moment” lifestyle and will be used on social media to enhance the impact of the brand manifesto.
bits from the real world
7LIVES
Client
SEVEN
Year
2024
Executive creative&production
Fabio Iaculli
Matteo Masserani
Creative director
Davide Colombi
Creative Producer
Giorgetta Pipitone
Producer
Chiara Campara
Director
Malaka
DOP
Edoardo Bolli
Focus Puller
Guglielmo Trautvetter
Stylist
Elena Monti
MUA
Marika Cappello
Service
Camera service
Compositing
Arianna Ancona
Mark Arandia
Davide Galliazzo
Francesca Milani
Color grading
Davide Lo Vetro
Music & sound design
Carmine Calia
