MAALOX
WATER PARK
Maalox
2025
- Commercial
- Illustration
An adventurous rescue
We treated heartburn like a trek through a hostile wilderness. The goal was to visualize the chaos of gastric discomfort and show Maalox as the ultimate rescue team, turning a rough environment back into a place of balance.
The Strategy
One world, two solutions
To cover two different products, we developed a double-spot strategy. We kept the visual “Water Park” universe consistent but shifted the focus of the action to highlight the specific benefits of each formula, giving both their own space to shine.
Digital Expansion
Built for the feed
The campaign didn’t stop at TV. We broke the content down and rebuilt it specifically for mobile. It wasn’t just about resizing videos; we reimagined the rhythm and energy of the animation to make it hit just as hard on a smartphone screen.
The craft
Where physics meets character
We combined a traditional animation mindset with advanced tech to ensure every splash and transition felt intentional, weighty, and alive.
EARLY STUDIES
Credits
Client
Maalox
Year
2025
Agency
LePub
Executive creative&production
Fabio Iaculli
Matteo Masserani
Project Manager
Manuel Giordano
Live action director
Valerio Musilli
Creative direction
Alina Capellino
Illustrations and character design
Chiara Cordini
Animation and Motion Graphics
Filippo Maisano
3D animation
Mark Arandia
Cel Animation
Chiara Cordini
Marta Sofia Marzullo
