BB SUPERHEROINES
Bvlgari
2019
- Digital campaign
- Live action
Can you make it pop?
Bvlgari asked us to create a luxury language to talk to younger generations so we brought the playful and colourful world of comics superheroes into the golden temple of Italian jewellery. A squad of 5 super girls is ready to storm the social media and show us all what they can do with the powers in their hands.
concept
Girl Power
Every girl has a secret power but only the right bling can unleash that kind of magic. Being a BB sup is not about boring monologues or saving the world; sometimes a little spark of fun and humor is all you need to twist your day.
full funnel campaign
Mobile first
For this project we worked as META partners meaning that we were asked to design the campaign with a mobile-first approach. We developed a storytelling made of specific assets to cover all funnel phases and take advantage of Instagram native features.
For the awareness campaign we shot an introduction video for each girl, showing their personalities and introducing the colourful world of the BB Collection.
Awareness
CONSIDERATION
Going down the funnel we started focusing on the products with semi-endorsed and still life compositions, highlighting specific features for each piece of the collection.
CONVERSION
Successful stories
The global campaign had a great impact and performed very well as a new approach to a luxury collection launch that aspired to catch Millennials impressions. Here's some more insights about this story.
CREDITS
Client
BVLGARI
Year
2019
EXECUTIVE CREATIVE & PRODUCTION
FABIO IACULLI
MATTEO MASSERANI
ART DIRECTION
ALINA CAPELLINO
AGNESE GRACIS
PROJECT MANAGER
AGNESE GRACIS
DIRECTED BY
DIRK+DIGGLER
(VALENTINA BE & NICOLE BERTANI)
ASSISTANT DIRECTOR
SIMONE COLOMBO
CINEMATOGRAPHER
ALESSANDRO UBALDI
CINEMATOGRAPHER ASS. / FOCUS PULLER
NICCOLÒ DI GUIDA
STEADYCAM OPERATOR
ARMANDO AVALLONE
OPERATOR ASS.
FRANCESCO ROSIGLIONI
CHIEF ELECTRICIAN
ROBERTO MURATORI
ELECTRICIANS
ANTONIO CIRELLI
VALERIO VIGO
CHIEF MACHINIST
DANIEL DILIBERTO
MACHINISTS
MUSTAPHA MEZZI
ALESSIO ZECCHINELLI
2ND UNIT
ALESSANDRO PONTI
SARA PAVAN
PRODUCTION DIRECTOR
IRENE SANTORO
RUNNER
FRANCESCO CARRA
SET DESIGN
CONTI | MARCHETTI STUDIO
PROPS MEN
GIANLUCA MAISETTI
ANDREA PAMPALLONA
MUA
VAANESSA GERACI
CARLOTTA CANTONI
FASHION STYLIST
RAMONA TABITA
GIADA ZAPPA
MOTION GRAPHICS
ALINA CAPELLINO
FRANCESCA CERARDI
MANUEL GIORDANO
COMPOSITING
DAVIDE COLOMBI
COLOR GRADING
ORASH RAHNEMA
AUDIO
LORENZO CONFETTA
PHOTOGRAPHER
LUIGI ZILIANI (WOOKIE STUDIO)
PHOTOGRAPHER ASS.
ARIANNA BARBERO (WOOKIE STUDIO)
DIGITAL
ENRICO CASTOLDI
