SJ GANG - Monkey Talkie - Creative Video Agency | Milan
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Monkey Talkie

Via Angelo della Pergola, 8
Milano, 20159 – Italia

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Contacts

Monkey Talkie

Via Angelo della Pergola, 8
Milano, 20159 – Italia

Stay in the monkey talkie loop!
Subscribe to our newsletter.

SJ GANG

Seven

2024

  • 3D
  • Commercial
  • Mixed media

XXL FANTASY

For this project we tried to go back in time and asked ourselves how we were when we were 8. We then remembered how kid's fantasy is like a magical magnifying glass that amplifies reality and has the power to transform common things in the most fun and crazy ways.

STORYTELLING

Surprising backpack

Is there a better feeling than running out of school at the ringing bell? Is the no-more boring rules time again, and, trust us, you will not believe your eyes: from bouncing furry little rabbits to spaceships and giant dinosaurs walking around the neighbourhood it will be a fantastic afternoon!

DOUBLE VERSION

Girls&Boys

To better capture the essence of the collections we created twin versions of the spot each filled with the all the specific features.

Project breakdown

Streets of fun

Starting from the actual graphics and pattern of the backpack we re-created a bigger, bolder “alive” version that  take the streets by storm, filling the live action shooting in a colourful fantasy madness. Fueling reality with these sparks of kids joy was a bliss, just like reliving our youth fantasies again and again.

Credits

Client

Seven

Year

2024

Executive creative&production

Fabio Iaculli
Matteo Masserani

Creative director

Alina Capellino

Creative producer

Giorgetta Pipitone

Producer

Chiara Campara

Director

Fred Cavallini

DOP

Andrea Rainoldi

Focus Puller

Rodolfo Rozza

Steadycam operator

Greta Cadlolo

Stylist

Elena Monti

MUA

Marika Cappello

Color grading

Malaka

Editing

Alina Capellino

3D modeling & animation

Mark Arandia
Filippo Maisano

Compositing

Mark Arandia
Filippo Maisano

Character study

Ilaria Bottelli