Is there a better feeling than running out of school at the ringing bell? Is the no-more boring rules time again, and, trust us, you will not believe your eyes: from bouncing furry little rabbits to spaceships and giant dinosaurs walking around the neighbourhood it will be a fantastic afternoon!

To better capture the essence of the collections we created twin versions of the spot each filled with the all the specific features.

Starting from the actual graphics and pattern of the backpack we re-created a bigger, bolder “alive” version that  take the streets by storm, filling the live action shooting in a colourful fantasy madness. Fueling reality with these sparks of kids joy was a bliss, just like reliving our youth fantasies again and again.