Beyond
the shoes
Sergio Rossi
2019
- 3D
- Digital campaign
Sustainable Fashion
Italian luxury shoes maker Sergio Rossi asked us to create a digital video campaign to highlight their philosophy and values that go beyond fashion, making them a company that tries to be aligned with work ethics and environmental sustainability.
CONCEPT
More than a shoe
Pointing the focus on the added value of a sustainable production process, we let the shoe speaks for itself. Colorful and bold still life shots of various models will introduce the different concepts that lie behind the brand production philosophy and will be mixed with b/w live action moments shot at the factory.
LOOK&FEEL
Material world
Every shoe is surrounded by a 3D environment that with the combination of material, shapes and movement will reflect each of the values of the campaign.
Credits
Client
Sergio Rossi
Year
2019
Executive creative&production
Fabio Iaculli
Matteo Masserani
Project Manager
Agnese Gracis
Concept and creative direction
Alina Capellino
3D ARTISTS
Francesco Bianco
William Lorenzetti
Giovanni Mauro
Additional 3D animations
Pietro Mariani
Motion graphics
Davide Colombi
Filippo Maisano
