Super Christmas
Scalo Milano
2024
- Digital campaign
- Mixed media
Shopping hero
Shopping for Christmas gifts is no easy quest, but this year you'll not be alone: an entire squad of sups is ready to join at Scalo Milano Outlet and welcome all the customers with a spark of Christmas magical power.
Storyboard
Teaser
LOOK OUT!
Keep your eyes open, the city is bursting with Christmas energy and if you’re lucky you could catch a glimpse of the big heroes busy with their mission.
CHARACTER STUDY
Superheroes
They’re not your tipical shopping assistants: they have superpowers, they’re cute and they’re BIG.
We tweaked the initial design to better express the acting and the scale, adding rounder lines work and soft grainy shadowing.
THE PROCESS
From 2D to 3D
Once again we approached the project with a mix of styles and techniques, recreating the actual decorations of the mall in a stylized and colourful soft 3D world.
BREAKDOWN
Credits
Client
Scalo Milano
Year
2024
Executive&creative production
Fabio Iaculli
Matteo Masserani
Project Manager
Manuel Giordano
Creative director
Davide Colombi
Art direction
Ilaria Bottelli
Francesca Milani
Character studies
Francesca Milani
2D Animation & Compositing
Arianna Ancona
Francesca Milani
Filippo Maisano
Davide Colombi
3D Animation
Arianna Ancona
Mark Arandia
Davide Colombi
Filippo Maisano
Cinematographer
Giacomo Costa
