Indulge
in pleasure
Lavazza
2025
- 3D
- Motion graphics
A synesthetic journey
Where aroma turns into color, warmth into light, and taste into movement. A single sip unfolds into an almost dreamlike experience, transforming the coffee ritual into a moment of pure sensory immersion. An immersive visual world where light, textures and rhythm shape a refined, emotional experience.
Worldwide campaign
A Global System
Designed for multiple markets, the project needed flexibility without losing coherence. Each country features different SKUs, with distinct capsule colors and product ranges.
We developed a modular visual system adaptable to every market, recalibrating chromatic harmonies to reflect local assortments while preserving a unified premium identity.
STORYBOARD
One movement, Infinite reflections
Into the ritual
The film unfolds through a single continuous zoom, creating fluidity and immersion. 3D elements enhance depth and tactility, while kaleidoscopic compositing transforms capsules into dynamic visual patterns — blending precision, rhythm and elegance into one seamless experience.
Credits
Client
Lavazza
Year
2025
Agency
Freeda
Executive creative&production
Fabio Iaculli
Matteo Masserani
Creative director
Davide Colombi
Project manager
Manuel Giordano
3D modeling
Mark Arandia
Animation and compositing
Filippo Maisano
