Paramount Channel is a great stories tv channel, with a broad audience.
We were asked to make bumpers and idents for the Christmas period. We wanted to identify Paramount’s Christmas not with the well-known Christmas icons but with the typical glass spheres with miniatures of scenes inside.
Thus We have developed an identity that could recall Paramount Channel stories, great films but also series:
• “Cinema for all” theme: it represents all the tv productions for the family.
• “Light Crime” theme: reminiscent of hitchcockian and gangster movie
• “Tv Series” theme: traceable to the imaginary 50/60 and the In drive
• “Timeless icons” theme: art cinema and the world of divas
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