On the occasion of Milan Fashion Week 2019 the fashion brand Motivi asked us to conceive and produce a digital campaign for the Iconic Bag model. For this video series we wanted to play with the perspective and the claim “Look With The Heart”. Thus We have produced an off-scale effect to make situations surreal. The campaign is conceived as a mobile first composed of five videos designed primarily for the instagram feed: for each bag model we will find different ironic situations where the models interact with the iconic out-of-scale bag.
Instead, to satisfy the vertical format of the stories, we used the typical language of social reference, using personalized stickers and making them interact with the action of the hand that “detaches” them from the screen, putting them inside the bag.
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