MOTIVI ICONIC BAG | FASHION MEETS ART

Digital Campaign

Per l’uscita della collezione Iconic Bag 2020 del brand Motivi, il nostro team di creativi ha sviluppato un concept che unisce il fashion all’arte. Infatti in questo video abbiamo inserito la collezione Iconic Bag, composta di 6 borse, all’interno di quadri animati con ambientazione 3d che richiameranno diverse tele ormai diventate icone nel linguaggio universale.

#motivi #iconicbag #art #fashionmeetsart #fashion #3d #creativeagency

For the release of the Iconic Bag 2020 collection of the Motivi brand, our creative team has developed a concept that combines fashion with art. As a metter of fact in this video we have included the Iconic Bag collection, consisting of 6 bags, all within animated paintings with a 3D setting that has recalled several canvases becomed icons in the universal language.

#motivi #iconicbag #art #fashionmeetsart #fashion #3d #creativeagency

Loops

La campagna è pensata mobile first ed è composta da sei video loop ideati principalmente per i post sponsorizzati della campagna sia instagram che facebook. Per ciascun modello di borsa avremo quindi un loop dove la borsa è inserita in una diversa opera d’arte; infine ad ogni loop corrisponde anche un diverso mood e quindi un diverso sound design, creato ad hoc per ogni quadro/borsa.

#mobilefirst #instagram #sounddesign #adv #loop 

The campaign is mobile first and consists of six video loops designed primarily for sponsored campaign posts, both Instagram and Facebook. Therefore for each model of bag we have a loop, the bag is inserted in a different work of art. At the end, each loop also have a different mood and so a different sound design, created ad hoc for each painting/bag.

#mobilefirst #instagram #sounddesign #adv #loop 

Gallery

Storyboard

Animation

Look Dev

Credits

CLIENT: Motivi

EXECUTIVE CREATIVE & PRODUCTION: Fabio Iaculli / Matteo Masserani
PROJECT MANAGEMENT: Manuel Giordano / Agnese Gracis

CREATIVE DIRECTION: Davide Colombi
CONCEPT: Alina Capellino
STORYBOARD: Ilaria Bottelli
3D ARTIST: Giovanni Mauro
3D ANIMATION: Gabriele Ricci
CHARACTER DESIGN/ANIMATION: Pietro Mariani
POST-PRODUCTION: Giovanni Mauro
SOUND DESIGN: Christian Gramaglia