For the Bulgari‘s BB jewellery collection we have created a digital campaign inspired by the concept of comic book anti-hero. The 5 protagonists who wear the jewels of the collection do not necessarily follow the ordinary characteristics of the perfect hero: but they are irreverent, playful and determined.
To better delineate and make each protagonist recognizable, we have carefully associated each one with specific super powers, location, colors, outfits and attitudes. As far as a stylistic and strategic level is concerned, our creative team has set up the campaign by preferring vertical formats to have more appropriate and consistent content with the instagram/facebook platforms.
At the end, within the videos, we have occasionally included hand-drawn illustrations that emphasize the moves and super powers of each heroine.
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